The 26-year-old heir to the throne is leading a trend for adults having invisible braces fitted.

William gave away his secret as he laughed and joked with children at the headquarters of JCB in Rocester, Staffordshire.

The second in line to the thrown originally underwent treatment costing £3,000 when he was 14 which went unnoticed even by the spying paparazzi.

It was later confirmed that he received further treatment 10 years ago on the advice of an orthodontist. It is believed the prince had the work done privately costing around £2,000.

Clarence House said: “Prince William has used a permanent support for his bottom teeth for 10 years.”

In 2007 a total of 1,164 British and Irish adults had braces fitted which was an astonishing 345% increase on the previous year. Three out of four of which were women.

Britons and Irish spent £350million on cosmetic dentistry with many parents seeking treatment at the same time as their children.

The Hospital Group, one of  Ireland an the UK’s leading cosmetic dentistry providers, perform a wide range of procedures in its specialist clinics located throughout Ireland and the UK.

In 2008, The Hospital Group saw a 62% increase in the number of NuSmile Clear Braces fitted.

Since The Hospital Group was established in 1992, it has grown from a small pharmaceutical company to one of Ireland and the UK’s foremost cosmetic surgery providers. The Group is committed to providing the very highest standards and all procedures are performed by an expert medical team in state-of-the-art facilities that are second to none.

For further information on The Hospital Group Ireland range of dentistry procedures please visit www.cosmeticsurgery.ie or call 1850 20 40 90

Back to In the Media